JAGUAR Land Rover has revealed that from 2020 every vehicle range launched will either be electric or hybrid.
Jaguar Land Rover has revealed that every vehicle they launch from 2020 will be electric or hybrid.
This follows moves from Aston Martin, Maserati and Volvo who have all stated similar intents.
Currently the manufacturer has launched just one all-electric concept car the I-Pace which is yet to be released.
Dr Ralf Speth, JLR’s chief executive, said: “Every new Jaguar Land Rover model line will be electrified from 2020, giving our customers even more choice.”
Earlier this year UK Government announced the ban of the sales of new petrol and diesel cars in the UK by 2040 and now Scotland has announced that these vehicles will be banned by 2032.
"We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles," Speth announced at JLR’s Tech Fest in London.
JLR also look to grow its workforce by 40,000 to develop battery technology and electric vehicles.
Before full -electric vehicles enter production it is likely that hybrid variants will be manufactured.
"The internal combustion engine is state of the art," Mr Speth said.
"We will see this internal combustion engine, petrols and diesels, for many years to come."
"One thing is clear the future will be electric," Mr Speth said.
Jaguar I-Pace will be the first model in this move towards electrification and will go on sale in 2018.
Professor David Bailey, UK car industry expert of the Aston Business School at Aston University that it was an importnat move for the British car manufacturer.
"Jaguar Land Rover have been lagging behind.
“They've been too slow to see the potential of electric cars - they've been focusing very much on light-weighting their cars and developing the internal combustion engine," he said.
"They've fallen behind and they're playing catch-up, so this is a significant step and it is to be welcomed."