Dyson set to produce three electric models

FIRM best known for its vacuum cleaners will have a limited-run vehicle to form the foundations of car production, before turning to higher volume models

Company founder James Dyson PA

Company founder James Dyson said the vehicles produced by its company won't be sports cars

Electrical appliance company Dyson plans to produce three different models of electric vehicles, with the first due before 2020.

According to Financial Times, the company best known for its vacuum cleaners will first release a limited-run model to form the foundations of car production, before moving on to build mass-produced vehicles.

It’s believed the first car will see less than 10,000 units produced and will have a high price tag — although company founder James Dyson has confirmed it will not be a sports car.

Sources close to Dyson have also suggested that solid-state batteries will feature in the second and third models from the company, although the first will use traditional lithium-ion components. 

Dyson logo on a wall GETTY

James Dyson committed to investing £2 billion to EV development

Last September, James Dyson confirmed the company had plans to produce electric vehicles, citing a long-time ambition to reduce pollution from vehicles in major cities globally.

He committed to investing £2 billion to EV development.

In an email to company employees at the time of the original announcement, Dyson said: “I wanted you to hear it directly from me: Dyson has begun work on a battery electric vehicle, due to be launched by 2020.

“We’ve started building an exceptional team that combines top Dyson engineers with talented individuals from the automotive industry.

A Dyson vacuum cleaner GETTY

Dyson is worldwide known for its vacuum cleaners and electrical appliances

“The team is already over 400 strong and we are recruiting aggressively.

“I’m committed to investing £2 billion on this endeavour.

“The project will grow quickly from here but at this stage we will not release any information.

“Competition for new technology in the automotive industry is fierce and we must do everything we can to keep the specifics of our vehicle confidential.”


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