BRITISH carmaker Aston Martin could take on the much-anticipated Tesla Roadster with a lightweight, pure-electric sports car.
Company chief executive Andy Palmer claims that a revitalised Aston Martin may take on Elon Musk’s Tesla, as the brand moves towards a more carbon-free future.
Speaking to car magazine Auto Express about whether the manufacturer would consider an electric car that’s smaller than a Vantage but faster and more expensive, Palmer said: “It’s possible, yes. There are various challenges involved in making an EV, and the one everyone focuses on is the battery – the management system and the chemistry involved.”
This comes just months after Aston revealed it would be releasing an all-electric car next year: the RapidE. However the brand will only sell 115 examples of the vehicle. It has also committed to having at least a mild-hybrid version of all its models by 2025.
Palmer added: “The interesting thing is that the other three key components of any electric car – weight, aerodynamic drag and rolling resistance – are areas sports car manufacturers, and us in particular, are really good at mastering.
“That puts us at an advantage over other brands who are making some big claims – such as Tesla, with a lightweight roadster. I think we could be in that space relatively easily.”
However, it’s unlikely that a roadster of this type would be produced until the early part of the next decade, as Aston works its way through an ambitious product plan that brings a new model every 12 months right through until 2022.