BMW has sold 100,000 electrified models this year after setting itself that target in January.
The German car manufacturer celebrated the success by lighting its headquarters in Munich to look like batteries.
Harald Krüger, chairman of the board of management of BMW, said: “This 99-metre-high signal is lighting the way into the era of electro-mobility.
“Selling 100,000 electrified cars in one year is an important milestone, but this is just the beginning for us. Since the introduction of the BMW i3 in 2013, we’ve delivered over 200,000 electrified cars to our customers and by 2025, we will offer 25 electrified models to our customers.
“Our early focus on electro-mobility has made this success possible – and electro-mobility will continue to be my measure for our future success.”
BMW announced its ‘Number One > Next’ electrification strategy earlier this year. It plans to offer electrified versions of every vehicle in the BMW and Mini ranges, and is expanding its ‘i’ model range of electrified vehicles.
The i Vision Dynamics concept was first displayed at the Frankfurt Motor Show in September and previews a four-door gran coupe, which is expected to hit the market in 2020 under the i5 name.
An all-electric Mini is also on the way, based on the three-door hatchback. BMW says the electric drivetrain will be built in Germany before being shipped to the UK to be fitted to the car at its Oxford factory.